KUALA LUMPUR: The Lego Group is revealing the new, merged realms of Lego Ninjago with brand new characters, products and an animated TV show created with Epic Games' Unreal Engine.
The products and TV show are launching on June 1.
Lego Southeast Asia marketing director Rohan Mathur said a fresh era of Lego Ninjago had brought new mysteries and adventures for children to immerse themselves in.
"The Lego Group looks forward to bringing little heroes together to unleash their full potential in the new Lego Ninjago world alongside the sets and characters," he said in a statement.
Lego Ninjago head of product Nigel Kong said together with master Lloyd and new characters Arin, Sora and Baby Dragon Riyu, the group wanted to create a new Lego Ninjago world with exciting characters and elements that invited new fans in and stayed true to the iconic legacy.
"So, as well as welcoming back our well-known ninjas, we are equally excited to introduce new fantastic ninjas and dragon characters. This follows research we did with kids back in 2021, which showed they really wanted dragons to be front and centre of the new story," he added.
In conjuction with the relaunch, Lego invited young "ninjas" are to unleash their potential at the Lego Ninjago Academy for an action-packed day of challenges at Sunway Pyramid from May 23 to June 5, Sunway Putra from June 7-11 and Sunway Carnival from June 14-25.
As part of the new era of Lego Ninjago, the group has introduced a new dynamic product range bringing back much-loved characters alongside brand-new ones.
They team up with baby dragon Riyu, Sora, Zane and Jay to battle Lord Ras, Empress Beatrix, and an Imperium Guard with Elemental Dragon versus The Empress Mech.
Sunway Malls general manager of marketing, business innovation and eMall Loo Hoey Theen said the mall had always sought to provide an all-in-one shopping experience to its shoppers.
"Together with the Lego Group, we are able to continue to bring in more exciting and educational experiences as Lego Ninjago is for everyone of all ages," Loo added.