KUALA LUMPUR: Grab has appointed Adelene Foo as Grab Malaysia managing director effective from Feb 1.

"Foo will oversee the business strategy and operations of Grab's businesses in Malaysia," the e-hailing group said.

A 10-year veteran at Grab, she was previously the country head in Malaysia between 2012 and 2014 before moving on to regional roles.

Most recently, Foo was the regional head of merchants and regional head of GrabExpress as well as newly-appointed chief executive officer of Jaya Grocer. 

She succeeds Sean Goh, who assumes the position of regional head of deliveries and mobility.

Grab group MD Russell Cohen said it had evolved tremendously over the past 10 years as it introduced new services and features in the superapp. 

"We are now more focused than ever on building amazing products and services for our customers, using tech for the good of the Malaysian community to help them earn, ride, eat, shop and access financial services. 

"Adelene's proven credentials and entrepreneurial spirit in scaling and growing Grab across Southeast Asia fits perfectly for this next phase of growth for Grab in Malaysia and I'm so excited to welcome her back to the country leadership team," he said.

Foo said Grab was committed to the long-term development of Malaysia.

"I look forward to working with the team to focus on introducing more affordable access to the best of our platform, create more earning opportunities for our partners, help more micro-entrepreneurs digitise and grow, and train more talent to support Malaysia's growth in the digital economy," she said.

Meanwhile, Grab said Foo would continue to lead Jaya Grocer as CEO, realising synergies across Jaya Grocer and the Grab ecosystem for a seamless experience.